Platform
Key Factors for Selling Your Home Successfully
When listing your home for sale, three critical factors determine its success:
Pricing Your Home
Using a Comparative Market Analysis (CMA), we work with you to set the right price based on proven strategies and current market trends.
Marketing Your Home
We ensure your home gets maximum exposure through a robust online presence, social media campaigns, custom flyers, mailers, postcards, email blasts, and more.
Showing Your Home
Professional photography highlights your home’s best features. We provide a pre-listing checklist to prepare for photos and help you maintain a tidy and welcoming space for showings.
Top 3 Pricing Strategies
Pricing at Market Value
Benefits: Aligns with comparable market sales and appraised value.
Considerations: May receive offers close to market price, with room for negotiation.
Summary: This strategy positions your home competitively based on market data and attracts buyers looking for fair value.
"Less is More" (Pricing Below Market Value)
Benefits: Creates a sense of urgency, often leading to multiple offers and higher competition. Many buyers may waive contingencies like inspections or appraisals.
Considerations: May not initially meet your pricing expectations but can result in higher overall activity and offers.
Summary: Aggressively priced to drive demand and maximize buyer interest.
Retail Pricing (Pricing Above Market Value)
Benefits: Provides an opportunity to test the market for a higher value.
Considerations: Risk of reduced buyer interest, longer time on the market, and potential price reductions.
Summary: Best suited for sellers willing to wait for the right buyer, though adjustments may be needed.